For a new product or service, a team-based structured method for translating the needs of the customer (expressed in the customer’s terms and hence probably qualitative and imprecise) into precise product specifications and measures for production. The QFD process includes comparison with competitors, assessment of costs, resolution of design conflicts, and assessment of production (manufacturability). QFD converts the Voice of the Customer into specific deliverables that can be made and delivered. The QFD diagram is called the House of Quality.
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